NAB NY 2016 Interview - Storage Options and Reduce Complexity

18 Nov 2016 | Videos
3:33 mins

Mike Palmer, Vice President of Business Strategy shares how Masstech is providing storage options with a goal to minimize the amount of complexity users see and reduce workflows in automation processes to the bare minimum while at NAB New York 2016.

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Video Transcript

Stan: Users are really confused in their environments for storage these days, it’s complex, do I have online offline those types of things. How are you solving these problems?

Mike: Masstech sees users working in a complex environment and our goal is to minimize the amount of complexity they see, and reduce workflow in various automated processes to the bare minimum that is required for the user to see. Still large complex processes underneath, but we’re hiding that from the users.

An example would be in syndicated content storage and prep, we allow users to set the markers and segment timing for that in a very simple way, in a user interface, then we pass that information down to our databases, and then to other devices downstream so that they can move it to their production and air environment, handling file movement, automated transcode, all these things that are really down to the nuts and bolts, completely hiding that from users. Once they set their markers, it simply goes off into the air environment.

Stan: Now as we know, metadata is king. That sort of flows into HSM and object based storage. How does that fit?

Mike: Metadata is king and in our news environments, we automatically associate unstructured metadata like script and other things to the media object that we work with.

We believe object storage is not replacing HSM, HSM is still a layer there. For instance, we can store things on spinning discs, on tape, in cloud, in a number of cloud providers. Each one of those storage areas has its own attributes that make it uniquely suited for certain business tasks.

Spinning disk, or SSD, has the benefit of very fast retrieval; Tape has certain long term cost benefits; Cloud has certain benefits as well. Instead of choosing just one of those, users, and in particular enterprises, need to choose a mix. They don’t need to worry about complexity where something lies in that mix.

We handle the object management down to the storage layers. You can mix local tapes with cloud storage, we can move things back and forth between those tiers based on business rules, including rules based on – all the way back up the stack up to – the unstructured metadata that somebody was able to put into their script or associate with their media object.

Stan: So In a nutshell, Masstech has really taken some of the complexities away so that the user doesn’t see it, whether it’s local storage, archive or cloud.

Mike: That’s correct, it is not just a cloud environment, it’s not just a local environment, it’s a hybrid environment, and probably will be for some time.

From a user’s perspective though, they just want to make sure that their asset is saved, that it goes to the proper storage. We then handle the business rules to make sure that the object makes it to the right storage at the right time, and increasingly we’re factoring in the cost of performance and other attributes of those storage to make sure that it’s in the right spot.