Masstech Welcomes Experienced Industry Professional Frank Lima to International Sales Team

Extensive market experience combines with deep television workflow expertise to benefit customers and partners as company accelerates Latin American momentum

May 2, 2016 — TORONTO, Ontario: Masstech – the trusted provider of innovative, advanced workflow and media asset management solutions – announced today that Frank Lima has joined the company as Director of Sales for Latin America, the Caribbean and Florida.

Frank_LimaA 21-year veteran of the broadcast industry, Lima is responsible for expanding Masstech’s business and relationships with customers, partners and resellers in the region. In addition to providing a local presence for customers in the Southeast U.S. and building on the company’s continuing success throughout Latin America, one of his key goals will be the development of Masstech’s business in his native Brazil.

“Frank’s proven success in growing market share and developing strong relationships in the Latin American market will be instrumental as we build on the great momentum we’ve already achieved in this strategically important region,” said Joe French, President and CEO of Masstech. “His deep understanding of customers’ workflow requirements and the unique characteristics of the market will be invaluable to our customers, partners and resellers as we further expand our business. We’re delighted to welcome him to the team.”

“Masstech has an excellent reputation in the Latin American market for providing great solutions backed by outstanding customer service,” said Lima. “With comprehensive MAM and workflow solutions that transparently streamline operations across processes, departments and even multiple locations, Masstech enables powerful efficiencies and cost savings that deliver tremendous business value. I’m excited to be joining Masstech to bring these benefits to more media organizations.”

Lima brings extensive background in television station operations and file-based workflows, including 16 years selling technology solutions to major broadcasters in Latin America. Prior to his most recent role as Latin American Sales Manager for Telestream, Lima previously held sales engineering positions with Harmonic (Omneon) and Tandberg Television. These were preceded by broadcast engineering roles at television stations such as WBZL-TV, where he gained valuable insight into broadcast workflows from ingest to master control and transmission. Fluent in English, Spanish and Portuguese, he holds a Masters of Business Administration degree from Hawthorne University and a Bachelor of Science degree in Electrical Engineering from Universidade do Vale do Paraíba in Brazil.

Masstech offers a complete range of solutions for advanced applications including media asset management, newsroom content archiving and exchange, archive management, syndicated content aggregation and more. Seamlessly bridging diverse systems and processes within a facility or across multiple sites, Masstech solutions enable efficient, automated workflows that simplify operations and deliver exceptional ROI while letting media companies realize the full value of their content.