Masstech for News Expands Interoperability with Support for Octopus Newsroom Computer System

Automated Archiving and Seamless Integration Enables Journalists to Search Archives, Preview Stored Content, and Move Media between Different Production Systems from within Familiar Octopus Environment

TORONTO, Canada, October 10, 2014— Masstech Group, whose solutions enable media companies to save, share and transform content, today announced that Masstech for News™ now integrates with the Octopus newsroom computer system. Masstech for News automates the archiving of video and text in the newsroom, increasing the efficiency of the newsroom and ensuring that valuable content is retained for repurposing. Masstech for News enables journalists to search for and preview archived content from directly with the Octopus desktop.

Broadcast newsrooms around the world are empowering their journalists with Masstech for News, the only media management solution with the “Video-Follows-Text”™ Advantage. Video-Follows-Text functionality eliminates the complexity of traditional MAM systems by making the movement of all the assets of a story, including text/scripts, an effortless, one step process. Masstech for News enables Octopus users to easily move content between their archive and essential systems to streamline production.

Masstech vice president and general manager for News Mike Palmer explained, “We are very excited to be able to offer Octopus users the power of the Masstech for News system to enhance their workflow and encourage the repurposing of their valuable content. This integration means that journalists can search, preview and retrieve content from their organization’s archive without having to break their workflow. For the organization, Masstech for News eliminates technical barriers, cumbersome archive procedures and the high fees associated with adding to storage as scale increases to match needs. There is tremendous confidence that comes with knowing your content is stored and that it can be retrieved, contributed and reused without hesitation between different production systems, locations and even other NRCS systems.”

Already deployed by the largest news station groups in the U.S. to support Associated Press ENPS, Avid iNEWS and Ross Inception newsroom computer systems, the addition of Octopus brings the power of Masstech for News to one of Europe’s most popular news solutions.

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About Masstech Group
Masstech Group is the leading provider of powerful tools for media asset management and transcoding technology for the media and entertainment industries. From global media companies to corporate video production departments, organizations of all sizes rely on Masstech for file-based workflow solutions that have tangible impact on efficiency and productivity. Masstech serves a customer base that spans Asia Pacific, the Middle East, Europe, North and South America. Founded in 2002, the company is headquartered in Toronto, with offices in Australia, Europe, India and the United States. For complete information visit: