Masstech Creates New Enterprise Division to Extend Media Management and Content Sharing Innovation across Operations of Video Media Companies

Marries Award-Winning, Next Generation Workflow with Industry-Leading Foundation in MAM, Archive and Transcoding to Support Operations from Ingest, Through Production and Playout

TORONTO, Canada—February 10, 2014—Masstech Group, whose solutions enable media companies to save, share and transform content, today announced the formation of a new Enterprise business division of the company. The new division will drive future development of Masstech’s renowned enterprise-class media management, archiving and transcoding products for broadcast stations and groups, post-production facilities, content networks and other multi-faceted media companies.

“Media enterprises have long chosen Masstech integrated archive, transcode, and media management systems for their ability to tightly mesh with and enhance operations,” said Masstech CEO Joe French. “The new Masstech Enterprise division will build on that foundation, integrating our award-winning content sharing and media workflows and elevating those capabilities to support the requirements of the entire media operation from ingest through playout. We are helping companies get the most from their assets by making the best use of their archives and enhancing their ability to manipulate, reuse and repurpose content.”

The new division is headed by Masstech Vice President of Technology Iulian Ionita and Enterprise Director/General Manager Savva Mueller. Iulian Ionita has been an integral part of the team developing Masstech enterprise solutions since 2005 and his hand can be seen at work in the powerful, efficient functionality and elegant design of Masstech solutions. Savva Mueller is a globally recognized expert in newsroom computer systems and content workflow who provided expert guidance in the development of the award-winning Masstech for News™ solution.

Masstech for Enterprise™ is a complete media asset management, archiving and transcoding solution for file-based media operations. It provides media companies of any size with the ability to move their valuable media resources effortlessly between their archives and production systems. The results are adaptable workflows that can be configured to support the complete range of critical operations including ingest, archiving, production, management, traffic, master control, compliance, and distribution.

Masstech for Enterprise™ is unique because it works entirely behind the scenes, shielding staff from complexity and functioning as a natural extension of the production workflows with which they are already familiar. Easy-to-use search and retrieval is backed by Masstech’s powerful and fully automated transcoding engine to ensure that content is delivered on demand in the correct format and resolution for every application from desktop preview to playout.

Masstech for Enterprise™ eliminates the additional license fees, support costs and other penalties that are often associated with adding storage to archive and media management systems. It automatically moves content between storage tiers to optimize use of online, near-line and deep storage resources while at the same time providing users with uninterrupted access to metadata and previews of all stored content, encouraging them to re-use and repurpose media assets.

For more information about Masstech and its industry-leading archiving and media management solutions visit


About Masstech Group
Masstech Group is the leading provider of powerful tools for media asset management and transcoding technology for the media and entertainment industries. From global media companies to corporate video production departments, organizations of all sizes rely on Masstech for file-based workflow solutions that have tangible impact on efficiency and productivity. Masstech serves a customer base that spans Asia Pacific, the Middle East, Europe, North and South America. Founded in 2002, the company is headquartered in Toronto, with offices in Australia, Europe, India and the United States. For complete information