Masstech VP Product, Savva Mueller has been looking at hybrid cloud storage, and how recent events have accelerated the adoption by many media organizations of public (and private) cloud as an added storage tier enhancing their existing on-prem systems to expand their working environments and practices.

It’s amazing how much things can change in a few months. Clearly, we can apply that sentiment to a number of aspects in our lives at this particular point in time, but today I’m thinking about how the adoption of cloud storage has accelerated in the past six months. At the start of this year, most of our customers were thinking that they might eventually use cloud storage, but they weren’t planning major projects in 2020. However, since COVID-19 became a part of our lives we have seen a surge in the number of cloud storage projects, accelerated by requirements for business continuity and the needs of remote workers.

At Masstech, we support any combination of public cloud, private cloud and on-premise storage, from all major vendors. Many of our customers are adopting a hybrid approach to cloud storage, with content residing both on-premise and in the public cloud. This provides a number of benefits, including:

Control Over Costs

Most public cloud vendors charge for egress of files from their storage. By keeping copies of assets on premise, not only is there is no need to restore large amounts of content from cloud storage, but content can also be kept in deeper cloud storage tiers. These deeper and less expensive tiers are less responsive, which is less of an issue if they are only used sporadically or in cases where the on-premise copies have become completely unavailable.

Speed And Ease Of Access

Coupling a hybrid storage environment with a powerful storage management system like Masstech Kumulate allows you to transfer content to local systems almost instantaneously, while also ensuring that remote users and systems can access those same assets from any location.

Business Continuity

Storing content in the cloud ensures that it can be accessed if your facility becomes unavailable for any reason, while keeping copies in on-premise storage enables users to continue working if internet connectivity is lost.

Asset Protection

Cloud storage vendors typically create copies in multiple different regions to ensure that content availability is not affected by an issue in any one region. For customers using offline media such as LTO tapes or ODA disks, the on-premise files are “air-gapped” so that they are much less susceptible to ransomware and virus attacks.

Flexible Workflow Options

Storing content in a cloud vendor’s storage makes it much easier for products like Kumulate Orchestrator to use workflows to take advantage of the vendor’s machine learning services, such as speech-to-text, facial recognition, and object recognition. By keeping copies of content on-premise, it’s easy to mix in machine learning services from other providers, either as a supplement or an alternative to those provided by your storage vendor.

When it comes to picking your storage architecture, we understand that you have unique needs and requirements. We are happy to share our experiences and expertise, to help you choose the right solution for your environment. Let’s talk!


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