The crisis is far from over, but planning for the way we will work in the future has to start now, says Masstech Chief Digital Officer James Whitebread
Since the Covid-19 pandemic began to become apparent in the early part of 2020, almost every business has experienced some kind of economic impact, and resultant change to operational procedures. Businesses are being challenged by their leadership to achieve more for less money and with fewer resources, and further challenges are presented by implementing shifts in operational practices, such as remote working and video conferencing.
Technology has always been used to help facilitate business processes and provide customers with specific experiences and services. But the rules of engagement have changed dramatically over the last few months, and technology will have an increasingly important part to play in helping businesses adapt to the post COVID world. This might entail the need to adapt to selling products and services online with less emphasis on the traditional storefront; or optimising digital supply chains to increase velocity and reduce cost. One certainty is that businesses will need to be more adaptable than ever.
To achieve this flexibility, there are a number of key considerations on which businesses will focus:
- Remote Working:
- Following the initial emergency adoption of working at home, businesses will need to adjust workflows to ensure optimum processes. Data transfers, backups and security are all considerations to be effectively implemented and managed.
- Technical Platform Consolidation:
- Technical platforms providing transaction processing and storage will have to adapt to support teams in reduced numbers at the office, working remotely at home or in local PODS. Tools and technology will need to be more efficient, and more focused on outcomes and customer success than traditional technology systems have been.
- Reduce staffing:
- Teams may have fewer skilled resources available to them, e.g. due to furlough. Emphasis will be on businesses operating with less, and this may stretch the ability of teams to continue efficient delivery.
- Increased efficiency:
- No single business department will escape the cost pressures resulting from reduced income during the COVID crisis. Budgets are tighter than ever, and human and technological resources will be stretched to the extremes to maximise efficiency and value.
- Faster turnaround on business workflows:
- Flexibility to respond to the changing environment requires speed and agility. Across all business practices and operations, the need for efficiency, rapid turn-around and cost effectiveness has never been higher.
These focus areas became apparent during the initial stages of the COVID crisis, and throughout this period we have been working with current and new customers to help address the challenges. As businesses sent teams to work from home, and content access became an issue, we have been able to quickly help with the movement of content to the cloud. Shifting focus from on-premise to hybrid cloud means that while the main archive remains on premise, content is moved close to the team, or even moved to the home and synced back to the cloud as needed.
The opportunity exists now for every business to update and optimize their workflows, their technology footprint, and ultimately to support their business in whatever shape it needs to adapt to over the coming months and years.
At Masstech we’re developing products and solutions geared towards enabling our customers to adapt to the post-Covid workplace. Our Kumulate platform can help you and your business become more agile, and to provide the services that your teams and customers expect during this crisis and beyond.
- Provide you the tooling to optimise and manage the ingest of your content. Reduce pressure, reduce cost from operators
- Centrally search and manage all of the content across your complete technology estate whether that’s on premise or across multiple cloud providers and even across the homes of your team members.
- Enrich and augment the content you have within your archives and your production flows. Maximise the value of your existing content for your own usage or for your customers.
- Ensure commercialisation and monetisation of content through the direct sharing or sales of your content to business customers, or even direct to the consumer.