5 Signs You Need a New Workflow and Transcoding System (and how we address them)

Savva Mueller
Director, Product Management

Automated workflows have the power to streamline the processes that move content between the various systems in your environment, and to ensure that content arrives where it’s needed in the appropriate format. By doing so, such workflows can save you time and money, while also eliminating user errors such as misnaming of files, premature content deletion, or moving assets to the wrong location.

It’s important that the solution you choose not only has the features you need to solve your immediate problems, but that it also allows you to grow and scale your workflows without breaking the bank. If your workflow and transcoding system has any of the issues that I describe below, then it may be the right time for you to flip to another solution.

You’re using cumbersome, manual processes

Tapes to computer transcodeWorkflow automation enables headless transcoding, processing, and movement of files, so your staff and editing tools can be better deployed. Users don’t need to spend minutes or hours initiating and monitoring repetitive tasks or (even worse) twiddling their thumbs while waiting for files to be converted.

MassStore-based automated workflows have been used for years by television stations to aggregate, store, and move syndicated programming and commercials. Now we’ve packaged other advanced workflows and functionality, such as loudness monitoring and leveling, file ingest for production systems, and movement of video files between different production systems and video servers. With MassStore’s combination of cost-saving efficiency and affordability, you can’t afford not to automate your workflows!

supportYour existing system is going out of support

If you’re using an end-of-life system to flip files from one format to another, or to manage the ingest and transfer of content to your playout system, our MassStore-powered Spot and Program Aggregation solution (formerly known as CatchBlue) is perfect for you!

Not only can the system transcode content into all of the commonly-used professional formats, but it can also manage the format sheets that come with syndicated content, even segmenting the content based on those format sheets.

Your current vendor wants to charge you for every little option

At Masstech, we not only understand broadcast workflows, but we also understand the financial pressures you’re under. Our workflow packages include all the options that you need for your particular application. Deeply-integrated interfaces to your broadcast systems are part of the base package, along with advanced file processing features. For example, our Spot and Program Aggregation package includes loudness monitoring and levelling – and unlike other vendors’ solutions, that processing can be done via a single pass on the file.

Your current solution for ingesting and managing programs and spots doesn’t include storage

There are other solutions available to flip content and manage the traffic between your syndicated delivery system and playout, but MassStore is the only solution that includes integrated storage, so content that’s not needed immediately can be staged on commodity storage rather than clogging up your playout servers.

Once the content is needed, the automation system lets MassStore know, and it’s automatically transferred to playout. If the file needs to be edited, segmented, or approved before it’s sent to playout, MassStore’s assets can be transferred to editing clients, shared storage, or even production systems like Avid Interplay.

You need a bridge between your Avid production environment and another vendor’s video servers

If you’re using Avid for production, making it work with Grass Valley, Harmonic, or another company’s video servers can be tough. MassStore eliminates that complexity by taking Avid sequences and transcoding and/or re-wrapping them as needed. We have years of experience working with Avid’s AAF and MXF OP-Atom formats, and we integrate seamlessly with all the commonly-used video servers on the market today.


Does anything above sound familiar to you? If so, you might want to explore what options are available to you in the market, even if replacing your current system might not be in the next few months. We’d be happy to hear your feedback and answer any questions you might have.