Who we are, what we stand for
For almost a decade, Masstech has been the leading pioneer of media asset management (MAM) solutions for the media and entertainment industry. We innovate cost-effective products that transform workflow processes and dynamically boost productivity for major broadcasters, international television networks, news channels, cable, and production houses. Masstech leads the market in transcoding of HD content, with speeds three to four times faster than its competitors. In keeping pace with the challenges of today’s evolving ecosystem, we watch, analyze and adapt to our customers’ needs. Masstech’s distinctive products are inspired by experience and innovation. We define the realm of file-based broadcast technology, combining beauty, strength, killer speed and efficiency that embrace the future of new media.
Strong record of innovation
Masstech was one of the early innovators of file-based workflow solutions that supported many companies in their transition from manual to automated processes. Tapping on a wealth of experience and technical expertise accumulated over the years, we created a set of bold and powerful tools for the high-speed transcoding, logging, ingestion, annotation, cataloguing, storage, retrieval and distribution of media assets.
Designed on the bedrock of an open scalable architecture, Masstech’s MAM solutions eliminate interoperability issues that our customers face with many other vendors’ products. Masstech’s sleek proprietary technology bridges the entire workflow process from production, transmission to archiving. As a result of this foresight, we’ve had a number of ‘industry firsts’. Masstech’s suite of products integrates seamlessly into broadcasting and non-linear editing systems, without third party middleware. Our archiving systems are the only solution on the market that support MOS protocol by fully integrating NRCS and editing tools with MAM and workflow automation. Masstech products possess the fastest transcoding speeds in the industry, breaking real time HD transcoding by a factor of three, with quality that was approved by CTV, Canada’s official broadcaster of the 2010 Winter Olympics.
Creating value for customers
Media and entertainment companies such as ABC News, Disney Cable Networks, Entertainment Tonight, ESPN, FOXTEL, HBO, Hearst Broadcast Stations, Scripps Network, Showtime, Sinclair Broadcast Stations, Star TV, and other organizations that create and distribute rich content, leverage on Masstech’s cutting edge technology to streamline and optimize workflow processes.
We are committed to providing our customers with cost-effective, state-of-the-art solutions and world-class support. When companies choose Masstech, they only have to deal with one single vendor because we offer software solutions, training and expertise all under one roof.
Masstech differentiates itself from its competitors by designing and owning the complete solution. Our products do not rely on third party middleware to make the complex connections between functional areas, lowering the Total Cost of Ownership. Organizations save on third party costs and multiple user licensing fees. AVID and Final Cut Pro interfaces are free standard features, so companies do not need to buy middleware. Another value-added feature is the unlimited usage of virtual editing – multiple virtual editors can use the ingest tools at no extra cost. Masstech’s solutions do not come with hidden costs, all these features are included upfront when customers invest in our solutions.
Global presence
Masstech serves more than 300 customers spanning across Asia Pacific, the Middle East, Europe, North and South America. Masstech has been experiencing amazing growth and has evolved into one of the most successful software companies in broadcast technology. After establishing a strong foothold in the North American market, in 2004, the company aggressively expanded into the international broadcast market boasting major installations in Australia, Hong Kong, India, London, New York, New Zealand, the Philippines, Singapore, and Venezuela. Founded in 2002, the company is headquartered in Toronto, with offices in Australia, India and Europe.
Partnerships
We partner with companies such as Apple, AVID, Dalet, Harris, HP, IBM, Konan, Omnibus, Oracle, Quantel, Quantum, Sony, Spectra Logic, and Thompson to deliver best-of-breed solutions to our customers across the digital workflow spectrum. Our products are sold throughout the world either directly or through an extensive network of integration and reseller partners.
All-in-one comprehensive solutions
Masstech’s iconic products encapsulate the creative essence of the broadcast industry. Broadcasters harness our powerful software tools to enhance digital workflow. Our comprehensive MAM suite includes the following products:
INDIGO is currently in its development stage. When it goes to market, INDIGO will be able to dynamically manage all media from ingest to editing to playout and delivers more extensive metadata management.
TOPAZ streamlines asset management and digital archiving by consolidating preparation, production and playout operations.
EMERALD performs advanced digital archiving, HQS (High Quality Speed) transcoding and content management for newsrooms, production and broadcasters.
SAPPHIRE provides multi-format, SD and HD simultaneous playout with automatic up or down converting for back-to-back SD and HD outputs.
COBALT monitors the health of Masstech’s INDIGO, TOPAZ, EMERALD and CatchBLUE by troubleshooting and proactively predicting problems before they arise.
CATCHBLUE, a file-based media delivery manager, captures both SD and HD content from all of today’s media delivery platforms and file delivery portals.
IRIS is a compliance logger that simplifies and automates the tasks of encoding, storing, viewing and retrieving recorded transmission signals.
XT-Edit does content preparation and offline editing with features such as timeline zoom, audio waveform, markers, notations and much more.
XT-Ingest automates ingest and playback to all popular formats as well as reading XDCAM and P2 SD/HD disks and memory cartridges.