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Masstech is dedicated to providing innovative software solutions and expertise that the world’s leading media organizations trust to manage their valuable digital media content and related information throughout its lifecycle.
Masstech’s reliable and adaptable solutions deliver superior user experiences, unmatched ROI and frictionless media management workflows. Combining advanced technology with outstanding service, we enable our customers to maximize their efficiency, monetize content across multiple platforms, enhance their competitive position, and save time and money.
We offer a full range of purpose-built solutions for media asset management, newsroom content archiving and exchange, archive management, syndicated content aggregation and more. All Masstech solutions are built on the flexible MassStore technology platform, letting you seamlessly combine them into unified workflows spanning multiple departments, locations and use cases.
Cost-effective system automates ingest, transcoding and management of syndicated programming received through leading content delivery service
MassStore-powered systems automate and streamline transformation and movement of content between systems, workflow stages and international locations
Intuitive interface simplifies media archiving and retrieval for Avid users, removing workflow barriers and saving valuable time
While news departments may have shared storage or production asset management systems, the creative services and production groups are often left to fend for themselves; storing, tracking, and managing their assets in the most basic fashion.
Integration with LTO-7 compliant storage devices provides direct, native access to the higher capacity and performance of the seventh-generation open tape format
“How much will entering this searchable metadata cost us?” That is the question many organizations have when they contemplate setting in place asset management systems. The short answer: More often than not, there is no additional cost above and beyond creating the content in the first place.
Ganesh Kaushic appointed as Director of Sales and Marketing, India Sub-Continent and Middle East. Kaushic will focus on developing business in the region and strengthening relationships with existing business partners of Masstech.
A review of 2015 for Masstech by CEO
From our standpoint, the idea behind Object-Oriented Storage feels very familiar. We’ve always felt that the location of the content is something that should be managed in the background, while the Media Asset Management (MAM) system allows the user to concentrate on editorial tasks – namely, what they actually want do with that content.
In Broadcast, sending the equivalent of a news story with video to another station often requires multiple people to perform otherwise disconnected tasks at each end, including media export, copy/paste of text, file compression, upload, download, transform, copy and link-up. In these processes multiple applications are required along with specific knowledge of storage locations, workflow and usernames and passwords. Why so complex for users?